Modify is a boutique consultancy which helps elderly clients continue to enjoy independent living at home by assessing private residences for safety hazards.

I redesigned ten business documents and prepared a new brand style guide. I used multi-column grids to strengthen key messages by breaking up information into bite-sized blocks. I used vivid gradient swatches blended with blues and greens to add vibrancy to documents. The style guide listed color codes and typography guidelines to improve the company’s cohesiveness and unity across all documents.

My scope of work for this redesign project included formatting the following:

• Brand Style Guide

• Company Letterhead

• HomeZone Report

• Welcome Letter, Price Sheet, and Intake Form

• Balance Exercises and Fall Risk Screen

• Marketing Flyer

• Services Legal Contract and Liability Waiver

Because the company’s clientele is comprised largely of people aged 65 and up, it was especially important to use larger typefaces and bold type to maximize accessibility.

This brand refresh work was conducted on a freelance basis for a small business in North Carolina. The project was completed in summer 2021.